We’ve gathered our on-demand and top performing content for November 2024. Settle in and have a read to make sure you stay on the top of your game.
2025 Global Beauty and Wellness Conferences, Trade Shows, and Summits
At BeautyMatter, sometimes the best content we create has the very simple purpose of making our community's life easier. Once again, we've done the heavy lifting to bring you a comprehensive list of B2B events happening across the beauty and wellness landscape in 2025 (if we've missed anything let us know).
6 Underrated Beauty Hubs Winning It Big Right Now
The global beauty industry has grown to a point where consumer demands for innovative, inclusive, and sustainable products are pushing the industry beyond its traditional and mainstream borders. While cities like Paris, Korea, Tokyo, and New York have long been recognized as beauty capitals due to their market-infiltrating prowess and GDP, the future of beauty also lies in regions that are often overlooked.
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Grown Alchemist’s Next Chapter: Inside the Brand’s New London Flagship Store and Global Vision
Grown Alchemist has grown significantly in the 16 years since its founding. The Australian skincare brand was built on the belief that environmental factors play a critical role in skin health—a concept that was groundbreaking in 2008 but is now widely accepted.
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TikTok x Amazon: Converting Trend Traffic into Sales
TikTok has reshaped the trend landscape with infotainment and user-generated video driven by an algorithm that promotes content, creates virality, and quickly reaches millions of users. It's also impossible to tame.
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Navigating the Future: Top 5 Global Trends for 2025
Euromonitor International’s 2025 Consumer Trends report reveals five pivotal trends that promise to reshape the landscape: Healthspan Plans, Wiser Wallets, Eco Logical, Filtered Focus, and AI Ambivalent. Each trend represents a unique facet of consumer psychology, highlighting demands for longevity, affordability, environmental responsibility, clarity, and ethical innovation. BeautyMatter breaks down these consumer trends.
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Blogging Is Back: How Beauty Brands Are Capitalizing on Substack’s Growing Influence
With newsrooms shrinking and short-form video becoming the most popular form of content for most audiences, experienced journalists and tastemakers have been left wondering if there’s still a market for original written content with a strong point of view.
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7 Trends Shaping Luxury Travel in 2025
The landscape of luxury travel is undergoing a monumental shift as we approach 2025. With economic fluctuations, demographic changes, and heightened consumer expectations, the travel industry is evolving at a rapid pace.
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Reading the Market: Surviving and Thriving in a Downturn
To help shed light on the market's mixed signals, BeautyMatter discussed the current state of the beauty industry and the critical signals to watch over the next 12 to 18 months.
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Controversy as Currency: Inside the High Stakes of Outrage Marketing
As the competition to garner audiences and make sales intensifies within the beauty and wellness industry, brands are increasingly getting creative and tactical with their marketing strategies. Enter outrage marketing—a strategic approach where provocative or polarizing campaigns intentionally generate consumer reaction to fuel visibility and traction.
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What It Takes to Hit the $100 Million Mark
There’s a three-digit landmark that captivates both the hearts of investors and founders: $100 million. It's an important turning point where one can either build and hold or plan a strategic exit. BeautyMatter co-founder and President John Cafarelli spoke to four founders who know this terrain firsthand.
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Navigating the New Era of Beauty Regulation
MoCRA was the first major statutory change to the Federal Food, Drug, and Cosmetic Act (FDCA) regarding the regulation of cosmetics since the FDCA’s enactment in 1938. Since the passing of December 2022, the industry has been in a scramble getting their regulatory houses in order.
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The Start-Up Bug Bites Again: From Manscaped to Dermaclara
Joshua King, CEO of Dermaclara, has a track record of disrupting spaces, creating niche products, and scaling businesses. He caught the entrepreneurial bug when he co-founded Manscaped and has never looked back.
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APackaging Group: A Female-Owned Manufacturing Powerhouse
The manufacturing side of the cosmetics business is still dominated by men, but there are a handful of fearless female entrepreneurs who have become leading suppliers in the sector. While women-owned businesses on the supply side are a rarity, Helga Arminak, a 25-year veteran, is a driving force in luxury packaging.
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Reducing Sun-Induced Redness: Science-Backed Innovation of the Year
Sun protection is becoming an essential step in skincare routines; especially with the growing awareness of the long-term effects of UV exposure, consumers are looking for more holistic solutions. While topical sunscreens serve as an important first line of defense, ingestible suncare solutions offer an extra layer of security that works synergistically with SPF products.
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